As Creative Director, I led the integration of our hero message, the future of hair color, onto the website, creating a fully responsive brand-driven commerce experience. I took a very hands on approach, due to the scale of this project - directly affecting UXUI, art direction, and copy for a cohesive overall design.
The Madison Reed iPhone app offers hands free tutorials and instructions, gives your power over your subscription and connects you to colorists, live with video chat.
We created a Facebook Chatbot, named Madi, that will automate the color matching process. It's like having a stylist in your pocket.