John Frieda, a global haircare brand, launched a bold new campaign and positioning rooted in the idea of togetherness. From TV to packaging, the brand got a makeover.
As Associate Creative Director, It was my responsibility to update johnfrieda.com, leveraging the new look & feel. This design, drawing inspiration from the editorial world, featured gorgeous black and white photography as well as bold typography.
I oversaw the translation of this campaign idea into the digital space. I also served as lead designer.