Brian Powers

Cora

Brian Powers
Cora

Cora isn’t going to ‘empower’ your period. They’ve got a real job to do — to make the world a better place for womankind. With 100% organic tampons and thoughtfully designed pads — they make powerful products for powerful bodies. And with every Cora purchase, a girl in a developing nation gains access to education, changing not only her life, but the futures and lives of us all.

 
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Through various exercises, we worked together to hone in on the Cora core customer and developed a brand that would resonate with her — a modern, informed woman who actually cares about the products she chooses to use. Based on stakeholder goals and customer needs, I developed brand strategy, market position, brand essence — all compiled into a guide. 

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In 2018, Cora will expand from tampons, to a full suite of products, we call female body care, to support women while they experience the awesome power of their bodies. I designed the packaging family approach to be minimal, clean and elegant, inspired by the women who follow the brand. 

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In additional to guidelines and packaging, I also updated the look and feel of the website, cora.life, to reflect the new look and tone.

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