We created a conceptual print campaign for artistic haircare brand Bumble & Bumble. We challenge ourselves to show the gorgeous benefits of the product in a non-conventional way, cutting through in a cluttered category.
The handwritten typography is a consistent piece of the Bumble & Bumble brand, different on every package. I carried that into the poster design, bringing an artistic feeling with it, but altered the scale for more impact.
The posters were designed to appear in-salon, complimenting their accompanying product lines.