A Foundation for Beautiful Thinking
Interface is an innovative, design-forward modular carpet brand that works B2B to provide creative flooring surfaces. However, the B in this 2B were interior designers and architects—essentially people with killer taste. Our brief was clear: launch a new collection of carpet all based on nature.
Where we create influences what we create. And the most inspiring space is nature. Thus the Human Nature Collection was created.
We brought the beauty of the outdoors, in. A foundation for beautiful thinking was born.
Print & Collateral
NeoCon is a huge deal for our audience (it's a wide-reaching design conference). So we created brand-driven posters to draw attention to the new collection. I also worked with our design team to create conference collateral like print, a lookbook with samples, and a branded bag.
We pitched teaser posters to be placed in metro stations around the conference, creating an allure around the new collection.
We came up with an innovative way to own the conversation at NeoCon: a Snapchat geofilter that overlaid an animal face onto attendees.